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Why we exist.

Square Holes' 'why' comes back to 'helping to make the world better,' bit by bit.

We generate awe inspiring (+ award winning) consumer insights backed by our full-service ISO 20252:2012 market research capability, and apply design thinking to ignite strategic growth and behaviour change.

Square Holes talks to and observes people in lounge rooms, board rooms, pubs, shops, online et cetera, et cetera. Adelaide, to Brisbane, Canberra, Darwin, Hobart, Melbourne, Sydney, to KI, KL, the UK to the US and back home.

We tell engaging evidence based consumer stories and guide user-centred innovation - a better customer experience, new tech, disruptive products, behaviour change, brand building, increasing sales and finding simplicity.

And, bit by bit, we help make the world better.

But, where did it all start? >

Super Team.

Contact Us.

Click here to submit a brief

1800 038 257

1800 0 DUCKS (Australia Freecall)
8-10 Regent Street North,
ADELAIDE, South Australia 5000
673 Bourke Street,
MELBOURNE, Victoria 3000

E-zine: Consumer Insights + Ideas

“It’s ok to be round pegs in square holes.”

State winner / National finalist Australian Marketing Institute excellence in Consumer Insight 2010, 2012 & 2014
National finalist Research Industry Council of Australia award for Consumer Insight 2014
Square Holes abides by the AMSRO Privacy Code 2014 for Market and Social Research
ISO 20252:2012 certified (Quality in Market and Social Research)
Association of Market and Social Research Organisations (AMSRO) member since 2004 and endorsed by the Trustmark
Researchers members of Australian Market and Social Research Society (AMSRS), and bound by the Code of Professional Behaviour
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