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The Story.

Square Holes helps to make the world better through consumer centred innovation. We ignite imagination, and work with entrepreneurially minded corporate and government clients - the leaders and doers, not procrastinators. 

From enhancing the consumer shopping experience, new business models, embracing tech, disruptive products, behaviour change strategies and finding simplicity in the forest of uncertainty, global connectivity and opportunity.

Our philosophy is that no brand or issue is an island, they sit within a broader context. We support clients to move beyond the brand, beyond the category status quo, learn from innovators and to make the consumers' world better.

We spot emerging trends and have sailed across Australia and beyond, speaking with 1M+ people in lounge rooms, board rooms, pubs, shops, online.

Adelaide, to Brisbane, Canberra, Darwin, Hobart, Melbourne, Sydney, to KI, KL, the UK, to the US and back home again.

Market research, consumer insights and killer ideas to ignite strategic growth.

But, where did it all start? >

Super Team.

Contact Us.

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1800 038 257

1800 0 DUCKS (Australia Freecall)
8-10 Regent Street North,
ADELAIDE, South Australia 5000
673 Bourke Street,
MELBOURNE, Victoria 3000

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