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Why we exist.

Since 2004 we have been partnering with commercial and government clients to solve complex problems, unlock opportunities and ignite growth, through on-going deep conversations with real people and robust data analytics.

Square Holes offers a unique approach to solving problems (and unlocking opportunities). We also create evidence based 'stories about real people' and 'market snapshots' plus strategy consulting and market and social research.

And, bit by bit, we help make the world better.


For more about why we exist, click here! >

Think! Blog.

10 ingredients to making the world better

I’m back, post time chill-axing and a month-long digital detox (#nice). January sees many getting reacquainted with their mojo and finding their zen. ……… Then, February hits and any new year resolutions and aspirations are flushed away, and the same mistakes of the year before are replicated, again. “Insanity is doing the same thing over and […] Read more

The Art of saying ‘thank you.’

(4 min read) Congratulations, you made it to the end of another year. Who could have imagined that just shy of 12 month ago, we’d be sitting here with all the experiences, successes and stories of 2015? Now it is time to say ‘thank you’ and show some gratitude to the people, places and things […] Read more

Super Team.

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State winner / National finalist Australian Marketing Institute excellence in Consumer Insight 2010, 2012 & 2014
National finalist Research Industry Council of Australia award for Consumer Insight 2014
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