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Why we exist.

Square Holes' 'why' comes back to 'helping to make the world better,' bit by bit, through deeply understanding its people and driving change.

Awe inspiring (+ award winning) consumer insights backed by our full-service ISO 20252:2012 (independent + expert) market research capability, and apply design thinking to ignite strategic growth and behaviour change.

Square Holes listens to and observes people in lounge rooms, board rooms, pubs, shops, online et cetera, et cetera. Adelaide, to Brisbane, Canberra, Darwin, Hobart, Melbourne, Sydney, to KI, KL, the UK to the US and back home.

We tell engaging evidence based consumer stories and guide user-centred innovation – a better customer experience, new tech, disruptive products, behaviour change, brand building, increasing sales and finding simplicity.

And, bit by bit, we help make the world better.

For more about why we exist, click here! >

Think! Blog.

The Art of saying ‘thank you.’

(4 min read) Congratulations, you made it to the end of another year. Who could have imagined that just shy of 12 month ago, we’d be sitting here with all the experiences, successes and stories of 2015? Now it is time to say ‘thank you’ and show some gratitude to the people, places and things […] Read more

Why thinking strategic is often tragic

Have you ever realised that the word ‘strategic’ is largely a slight tweak of ‘tragic?’ Or, strategy is only a slight morphing of tragedy? This got me thinking, about why even with the best intentions corporate and government strategies way too often fail and become tragedies.   T – Too much time is spent pontificating, workshopping […] Read more

Super Team.

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State winner / National finalist Australian Marketing Institute excellence in Consumer Insight 2010, 2012 & 2014
National finalist Research Industry Council of Australia award for Consumer Insight 2014
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